Tag Archives: advertising

Spotlight: Riak for Retail, Advertising, Mobile, and Gaming

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March 25, 2013

We have a few new pages on our site to help you start building retail, advertising, mobile, or gaming apps and services on Riak. On each of these pages, you will find industry use cases for Riak, relevant case studies from companies already using it in production, and information on Riak’s key/value model and querying features. Here’s a quick overview:

Retail

Riak lets retailers provide always-on, highly scalable eCommerce and mobile services. Retail use cases for Riak include:

  • Shopping carts
  • Product catalogs
  • Mobile applications/sites

The retail page also looks at how Best Buy, ideeli, and Copious use Riak. For more details, visit the Retail Users Page.

Advertising

Advertisers need to serve data reliably and quickly. Common ways advertisers leverage Riak include:

  • Serving ad content
  • Session storage
  • Mobile experiences

OpenX and Velti are two examples of advertisers using Riak. For more details, visit the Advertising Users Page.

Mobile

Riak provides the scalable, small object storage required by mobile applications and platforms. Riak can be used for many different mobile needs, including:

  • User and session data storage
  • Text and multimedia storage
  • Social authentication

The mobile page also highlights case studies from popular applications Bump and Voxer. For more details, visit the Mobile Users Page.

Gaming

Gaming platforms and applications benefit from Riak’s scale-out, low-latency design, and flexible storage capabilities. Some common use cases include:

  • Player data
  • Session data
  • Social information
  • Gaming assets

This page looks at some gaming companies using Riak, including Kiip, Mochi Media, and Hibernum, and why they chose Riak. For more details, visit the Gaming Users Page.

You can find user stories from other industries here. And make sure to sign up for our Introduction to Riak webcast, tomorrow at 11:00 am PT / 2:00 pm ET.

Basho

Riak Enterprise at Velti

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December 3, 2012

In 2009, mobile marketing and advertising technology provider Velti had a good (but challenging) problem on their hands. Their technology, which allows people to interact with their TV by voting, giving feedback, participating in contests, etc., had taken off. It had been adopted by nearly all of the TV broadcasters in the UK and three of the UK’s five mobile operators. As more customers began using their technology, Velti saw quick growth in (inherently spikey) traffic. Their 2003-era .NET, SQLServer platform was becoming a concern.

Because the team at Velti had been working with Erlang (what Riak is written in), in 2010 they brought in Erlang Solutions to help them architect their next generation platform. Riak was chosen for the database, and an early version of Multi-Data Center replication in Riak Enterprise was used to build two geographically separated sites to minimize potential catastrophic outages.

Velti’s new mGageTM platform is now running on 18 servers across two data centers (nine nodes in each data center), with each server running both Erlang applications as well as Riak. We’re pleased to pass along reports that the platform is redundant, queue behavior has significantly improved (especially for large queue populations), and that after Velti moved to Riak 1.2, they saw noticeable disk space utilization thanks to improvements in merge management.

Markus Kern, VP Technology at Velti summarizes, “We operate a 24/7 service for over 140 customers. We cannot afford a single minute of downtime. Riak gives us the ability to meet and exceed our requirements for scale, data, durability, and availability.” Woot!

For more details on Velti’s experience, see our case study Highly Available Mobile Platform With Riak.

Basho Team