Copious is a social marketplace that, behind the scenes, blends data models at the storage level to fit specific use cases and features. Each of these comes with its own constraints and operational challenges. Activity streams, social context, product search, and purchase processing span the spectrum from absolute consistency requirements to “any response is better than no response.”

In this talk, Rob Zuber, Co-Founder at Copious, talks about why they put Riak into production and where it fits in their total data store strategy. Rob has a very healthy, humorous, and deep understanding of data stores and systems environments and it all shows in this presentation. This talk is well worth watching for anyone interested in how Riak fits social use cases and how to approach choosing the right tool for the job. He also has some one-of-a-kind insight into starting companies and building products with a small team that is not to be overlooked.