June 12, 2013

Riak can be the perfect solution for advertising platforms because its redundant, fault-tolerant design ensures that advertisers can serve their data reliably and quickly. Riak is also built for operational simplicity at scale, making it easy for advertisers to quickly grow to meet peak loads.

We have put together a number of resources for advertisers who are evaluating Riak. Below are some of the highlights:

  • The “Advertising on Riak” whitepaper provides an overview on how Riak can be used by advertising services and platforms.
  • OpenX, an ad platform that serves over four trillion ads each year, has a video about why they selected Riak and how they use it to store user and trafficking data.
  • Velti, a mobile marketing and advertising technology provider, uses Riak to provide high availability and scalability for their interactive subscriber service. Their case study goes into more detail about the process of moving to Riak.
  • The Basho Docs site discusses common ways to model advertising data within Riak’s key/value structure.
  • This blog post looks at some advantages and popular use cases of Riak in advertising.

For a complete list of resources, visit our Resources Page.

Basho