Brand Guidelines


The Basho logo must never be altered without prior permission of Basho Technologies. The logo should only be reproduced from master digital artwork supplied specifically for this purpose by Basho’s Marketing Department.

For permission or further clarification of usage, please contact: marketing [at]


Logo Parameters

Do not skew, distort or stretch the logo. Do not add dimension or gradient effects to the logo.


All company logos must be presented in either horizontal or vertical arrangement depending on the use case and the space between the logo itself and the text is immovable. The font of company logos are always in Century Gothic. Do not change the font or kerning on any of the Basho logos.


Basho has a specific logo for inverse color, or white on black/dark background. Do not simply invert the logo.



Do NOT use the logos with additional design elements. Do not combine Basho visual elements together or with other brands (such as the Riak logo).


The use of the Basho International logo is allowed with permission from the Basho Marketing Department, as it is not our typical branding.

Basho visual elements and brand signatures should not be used by outside parties without obtaining written approval from Basho Marketing.


Color Palette

The Basho color palette is as follows, with hex and spot color provided:


Partner Logo

When using the Basho logo alongside other logos:

partner_logo_1Always ensure the other logos appear equal in stature.

partner_logo_2Never place the Basho logo closer than the minimum clear space from the Basho logo (1/3 of the logo away).

Other Brand Nuances

  • If you use a gradient, it may only be VERY LIGHT. Basho branding does not work with high intensity shadow or gradients.
  • Please be sure the elements in your design are aligned and anchored to other elements.
  • When printing Basho Branding materials and logos, be sure to knock out the white beneath the logo so no overprinting and distortion of color occurs.
  • Do not use color variations other than those shown for the logos and included in the palette.

Talking About Basho and Products

Talking About Basho

When speaking about Basho, please use the following descriptions where applicable:

Short version: Basho Technologies is a distributed systems company that created and developed; Riak KV, a NoSQL distributed database, Riak S2 cloud storage software and the Basho Data Platform.

Boilerplate: Basho Technologies is a distributed systems company dedicated to making software that is highly available, fault-tolerant and easy-to-operate at scale. Basho’s distributed database, Riak KV, and Basho’s cloud storage software, Riak S2, are used by fast-growing Web businesses and by more than 25 percent of the Fortune 50 to power their critical Web, mobile and social applications and their public and private cloud platforms. The Basho Data Platform helps enterprises reduce the complexity of supporting Big Data applications.

Riak KV and Riak S2 are available open source. Riak KV Enterprise and Riak S2 Enterprise offer enhanced multi-datacenter replication and 24×7 Basho support. For more information, visit Basho is headquartered in Bellevue, Washington and has offices in London, Tokyo and Washington DC.  Basho is the organizer of RICON – the leading distributed systems conference.

Talking About Basho technologies and our Products

When referring to Riak, Riak KV or Riak S2, please use “Basho Riak” and/or “Basho Riak S2” in the first mention of either product.

When speaking about Riak, Riak KV, Riak S2 or Basho Data Platform, please use the following taglines where applicable:

Riak: Riak is an open source distributed database that’s architected for high availability, fault-tolerance and scalability.

  • Always link to the Riak page –

Riak S2: Riak S2 is open source, large object storage built on top of Riak KV. It can be used to build public or private clouds, or as reliable storage to power applications and services.

  • Always link to the Riak S2 page –
  • When referring to Riak S2, always include a space between “Riak” and “S2.”

When referring to Riak KV Enterprise or Riak S2 Enterprise, always spell out multi-datacenter replication and never abbreviate.

Basho Data Platform: Basho Data Platform controls and simplifies distributed Big Data, IoT and Hybrid-Cloud applications – enabling high availability, scalability and operational simplicity.

  • Always link to the Basho Data Platform page –