Do not skew, disort or stretch the logo. Do not add dimension or gradient effects to the logo.
All company logos must be presented in either horizontal or vertical arrangement depending on the use case and the space between the logo itself and the text is immovable.The font of company logos are always in Century Gothic and tag lines should be Open Sans for sans-serif or Gandhi Serif for serifed fonts. Do not change the font or kerning on any of the Basho logos.
Some parts of our branding have changed. Riak Enterprise used to be Riak Enterprise DB, please use the Riak Enterprise graphic provided. The Basho logo headband no longer has two colors in the knot. Please use the single color orange in the knot for the headband.
Basho has a specific logo for inverse color, or white on black/dark material. Do not simply invert the logo.
Do NOT use the logos with additional design elements. Do not combine Basho visual elements together or with other brands.
The use of the Basho International logo is permitted with permission from the Marketing Department, as it is not our typical branding.
Basho visual elements and brand signatures should not be used by outside parties without obtaining approval from Basho marketing, partnerships and legal.
The Basho Palette is as follows, with hex and spot colors provided:
HEX: 3B4A5D PANTONE: 7545 C
CMYK: 80, 65, 44, 30
HEX: 6C8997 PANTONE: 7544 C
CMYK: 62, 38, 33, 3
HEX: 79AEB6 PANTONE: 5493 C
CMYK: 54, 18, 26, 0
HEX: A7C7BF PANTONE: 5477
CMYK: 35, 10, 25, 0
HEX: 6F8A86 PANTONE: 5487
CMYK: 60, 35, 45, 5
HEX: 304A48 PANTONE: 5497
CMYK: 80, 55, 62, 40
HEX: 696969 PANTONE: Cool Gray 10C
CMYK: 59, 50, 50, 18
HEX: 4C555C PANTONE: 7540 C
CMYK: 70, 57, 50, 28
HEX: 959CA6 PANTONE: 7543 C
CMYK: 44, 33, 28, 1
HEX: DBDCE0 PANTONE: 7541 C
CMYK: 13, 10, 7, 0
HEX: F3F3F5 PANTONE: 663 C
CMYK: 3, 2, 2, 0
HEX: EAF2F4 PANTONE: NO MATCH
CMYK: 7, 1, 2, 0
When using the Basho logo alongside other logos:
Always ensure the other logos appear equal in stature.
Never place the Basho logo closer than the minimum clear space from the Basho Logo (1/3 of the Logo away).
Other Brand Nuances
- If you use a gradient it may only be VERY LIGHT. Basho branding does not work with high intensity shadow or gradients.
- Please be sure the elements in your design are aligned and anchored to other elements.
- When printing Basho branding materials and logos, be sure to knock out the white beneath the logo so no overprinting and distortion of color occurs.
- Do not use color variations other than those shown for the logos and included in the palette.
Talking About Basho and Products
Talking About Basho
When speaking about Basho, please use the following taglines where applicable:
Short version: Basho is a distributed systems company that makes Riak, an open source distributed database, and Riak CS, open source cloud storage software.
Boiler Plate: Basho is a distributed systems company dedicated to making software that is highly available, fault-tolerant and easy-to-operate at scale. Basho’s distributed database, Riak, and Basho’s cloud storage software, Riak CS, are used by fast growing Web businesses and by over 25 percent of the Fortune 50 to power their critical Web, mobile and social applications and their public and private cloud platforms.
Riak and Riak CS are available open source. Riak Enterprise and Riak CS Enterprise offer enhanced multi-datacenter replication and 24×7 Basho support. For more information, visit basho.com. Basho is headquartered in Cambridge, Massachusetts and has offices in London, San Francisco, Tokyo and Washington DC.
Talking About Riak
When referring to Riak or Riak CS, please use “Basho Riak” and/or “Basho Riak CS” in the first mention of either product.
When speaking about Riak or Riak CS, please use the following taglines where applicable:
Riak: Riak is an open source distributed database that’s architected for high availability, fault-tolerance and scalability.
Always link to the Riak page - http://basho.com/riak/
Riak CS: Riak CS is open source, large object storage built on top of Riak. It can be used to build public or private clouds, or as reliable storage to power applications and services.
Always link to the Riak CS page - http://basho.com/riak-cloud-storage/
When referring to Riak CS, always include a space between “Riak” and “CS.”
When referring to Riak Enterprise, always spell out multi-datacenter replication and never abbreviate.